Projects

Once in a lifetime: Renaming of a company within a corporate group. As part of the realignment of Telekom Deutschland, T-Systems MMS was to be renamed.

In the project, which consisted of the facets legal changes, IT adjustments and communication and external presentation, I was responsible for the internal communication and external presentation, as well as for the exchange of the three work streams.

“We are MMS! And we will remain MMS.
By switching to Deutsche Telekom AG, we are moving closer to the medium-sized business customers of Telekom Deutschland. Of course, the strategic realignment underscores our position within the Group. But above all, we are gaining strength to drive forward topics and projects with our customers and within the Telekom network.”

Blog article about the change of the corporate name (german)

Organizations change and adapt to the requirements of the market. In this context, T-Systems MMS set itself the goal of organizing the transformation of MMS from a hierarchical organization into an agile organization. The project had to be accompanied by change management and communication, from the idea to the detailed elaborations to the implementation for the more than 2000 employees.

As Head of Marketing and Communications, it was my task to lead the repositioning of the company in the years 2020-2022. Not only the market, but also internal changes created the need to sharpen the company's positioning.

Starting with the strategy process - based on the Design Thinking process - the elaboration of goals, the purpose, the brand identity and finally the visual representation could take place in the different sprints.

Nothing is as constant as change. As part of the collaboration with our holding company T-Systems International, I was part of the Marketing Management Committee for more than 2 years. During this period, there was a lot of reorganization of marketing, realignment of the company in the market and a change in corporate culture, all of which were adapted and implemented in a marketing team of more than 100 people.

Imagine you are in a small village and have no idea what to do there. The next time you pack your backpack and are looking for information, Backpacking.de will be your place to go. On this site you will find some information about countries and cities, as you know it from the travel guides for individual tourists. A big advantage of the portal is that travel reports of others who have been there before you are linked to the city information. Another advantage is that all information is kept up to date by the users. So if a hotel closes or a museum is particularly good, travelers can enter this in the portal. So that everyone knows that you are doing well during your trip, there is the possibility to write a diary, upload pictures, there is a forum for exchanging opinions and everything else that is needed for communication.

As a project manager for a number of clients, I was able to gain experience in the marketing and communications environment over many years. The insights into the different situations, the solved problems and the handling of changes give me today the possibility to work also in complex environments.